Branding, UX/UI Design, Digital Creative Agency

Early in the commercial internet era (the 1980s and 1990s), it sufficed to offer content on a web page and merely make it attractive without taking users’ needs into account. Thirty years later, there is so much information vying for our attention that if it is difficult to read, remember, look at, or utilise, we frequently move on to something else. Come on, UX

User Experience, or UX, is the practise of conducting consumer research, prototyping, designing, authoring, and testing for particular users with particular demands while making the process appear simple.

We refer to poor user experience (UX) as the point at which you give up on a website or app. At Bapple, we invest a lot of work in preventing this because, in the end, great UX results in great business! Study up on UX design.

How to Create a Winning User Experience

What do they think of your website/product, exactly? Do they adore your messaging and adore how simple it is to use? Or are they thoroughly put off by your design’s numerous choices and dead ends?
Unfortunately, you run the risk of sliding into the latter category if you don’t take a thoroughly thought out approach to user experience design.

But do not give up. Let’s provide what your audience wants and needs. Let us create a user-friendly user experience for your leads and consumers.

This entails aligning your website with user wants and comprehending the desires and annoyances of your target market. What do they hope to accomplish? What do they require from you? How are you going to carry this out? How would you assist them in achieving their goals?

The RAW team has been at the forefront of Sydney’s UX design agency scene for years, and during that time, they have noticed a change in the way that UX design is being used. More business owners than ever before recognise the value of a great user experience, yet far too few of them are actually implementing UX design correctly.

Contact RAW to create the best user experience for your website or application if you’re looking for the top UX design firm Sydney has to offer. We have a stellar reputation for web and UX design in Sydney.

UX is not a quick fix, but an (almost) scientific process where we uncover a problem, deep-dive into research, and test hypothesis that lead to a solution. Our recommendation is for you to firstly do a research into the current state of your brand. You can complete our free UX Audit Survey to get started, or jump on a call with us for a free session.

There are many factors why businesses invest massively into Branding nowadays:

• Building trust: Businesses can gain customers’ trust and credibility by having a strong brand. In the modern world, where consumers have more options than ever before, this is extremely crucial. According to a research by Edelman, 81% of consumers agree that their shopping decisions are heavily influenced by how well-known a brand is.
  Revenue growth: Strong brands can command a higher price and provide more income. Companies with great brands beat their rivals in terms of revenue growth, according to a survey by Interbrand.
• Differentiating oneself from the competition: Brands can assist firms in doing this. This is crucial because it can be challenging for companies to stand out in crowded markets. 59% of consumers, according to a Nielsen study, prefer to purchase new goods from well-known companies.
• Supporting growth: A powerful brand can help a company achieve its growth and expansion objectives. Businesses can build a foundation for success in the future by building a distinct and consistent brand identity. A research by the Design Management Institute found that over a ten-year period, design-driven companies outperformed their rivals by 228%.
• Building brand loyalty: Companies can use brands to attract repeat customers. A survey by Accenture found that 63% of consumers are more inclined to make a purchase from a business they believe to be real, which is a crucial component of branding.
  Ancient civilisations practised branding, whereby craftspeople would affix their marks on products to denote their level of skill. With the emergence of mass production and consumerism in the modern period, branding became more formalised. Coca-Cola was one of the first brands to gain widespread recognition. In the early 20th century, it employed distinctive packaging and advertising to create a global brand.

Given that consumers are always being inundated with marketing and advertising messages, branding is more crucial than ever before. Businesses that invest in branding can develop a competitive edge that distinguishes them from rivals and promotes long-term success.

The needs of your customers are constantly evolving — and it’s important to have regular pulse check to ensure that your website stays relevant and accurate in supporting their needs. An easy way to find out is to conduct a UX Audit. Complete our free UX Audit Survey to get started or jump on a call with us for a free session.

Something is occurring in Sydney. Organisations of all shapes, sizes, and ethnicities are listening in to something extremely powerful — the power of excellent website design driven by a comprehensive UX process.

Sydney businesses are embracing research, excellent design, and all of its potential, whether it is through creative web design, web application design, or a more advanced UX design strategy. This is fantastic — it’s what we’re all about!

The distinction that a well-crafted web design can make to a company can be critical to its development. There is an art to genuinely excellent design, as well as a science to doing it correctly.

Speak to us if you would like to know how you can improve your business!