Compare & Connect
Time to completion
There’s a lot to think about when moving house. Sorting out utilities is just another thing that we have to add on top of our chaotic list of to-dos. It’s a hassle to pick one when there’s quite a lot out there. We needed to refine Compare and Connect’s brand and design to create a refined, user-centric, competitive platform.
Raw.Studio will rethink the brand as a whole. We aim to bring Compare and Connect to the forefront of Utility Connection and Comparison platforms. We will also assess and audit the current experience and make improvement to it to increase conversion rate.
Conversion Rate Optimisation
Our aim for this research stage was to step into some utility seeker shoes. We interviewed three target users with the hopes of finding their utility searching journey, their wants, their needs and their frustrations.
Appropriate pricing (competitive)
No spam or unsolicited contact
Smooth connection with no problems
A brand renovation
Compare and Connect’s initial logo was quite outdated, both in regards to layout and colour. We wanted to modernise the brand, whilst keeping it unique in comparison to its other competitors
With our branding and user insights in mind, we set about creating our designs.
We wanted to ensure that potential customers stuck around. To reduce churn rate we designed a modern, appealing landing page to draw people in. The simplicity of the chat interface gives more of a conversational approach, with the aim to create more conversions.
One of the main frustrations our users mentioned was being inundated with ‘spammy’ messages from utility connection companies. It can truly deter someone from using your service, so we made an effort to create a messenger interface without all the unappealing nasties such as spam.
A driver for customers to use Compare and Connect’s service is their transparent comparison pricing. We made sure in our designs that these comparisons were made crystal clear, with simple shapes, fonts and a minimal yet impactful colour palette.
Once selecting a particular provider, all that our users want is a smooth transition from the time of their decision to the time of the setup. We created a simple user flow to progress to the setup stage – keeping everything concise and informative.
Brilliant and enthusiastic team! Worked to requirements, took feedback on board and kept us well informed along the way. Produced a fantastic design in a shorter timeframe than expected. Happy to recommend.”Read the full story →
CTO of Compare&Connect