Compare & Connect

A leader in the utility connection game

Time to completion

4 weeks

User Interviews


compare and connect case study raw studio

The Challenge

There’s a lot to think about when moving house. Sorting out utilities is just another thing that we have to add on top of our chaotic list of to-dos. It’s a hassle to pick one when there’s quite a lot out there. We needed to refine Compare and Connect’s brand and design to create a refined, user-centric, competitive platform.

Compare and connect challenge Raw Studio

The Proposal

Raw.Studio will rethink the brand as a whole. We aim to bring Compare and Connect to the forefront of Utility Connection and Comparison platforms. We will also assess and audit the current experience and make improvement to it to increase conversion rate.

  • Branding workshop
  • UX Design
  • UI Design
  • Project Planning
  • Competitive Analysis
  • User Interviews
  • Design System
  • Wireframes
  • User Interface
  • Brand Guideline
  • Responsive Web Design
  • Clickable Prototype
Services Product Strategy at Raw.Studio

Product Strategy

Services Market/User Research at Raw.Studio

Market/User Research

Services UI Design at Raw.Studio

UI Design

Services UX Design at Raw.Studio

UX Design

Services Branding at Raw.Studio


Services Conversion Rate Optimisation at Raw.Studio

Conversion Rate Optimisation

Services Market/User Research at Raw.Studio


Our approach

Our aim for this research stage was to step into some utility seeker shoes. We interviewed three target users with the hopes of finding their utility searching journey, their wants, their needs and their frustrations.

  • Appropriate pricing (competitive)

  • No spam or unsolicited contact

  • Smooth connection with no problems

challenge compare userinterview - Raw.Studio
Services UI Design at Raw.Studio

A brand renovation


Compare and Connect’s initial logo was quite outdated, both in regards to layout and colour. We wanted to modernise the brand, whilst keeping it unique in comparison to its other competitors

CC page 001 1 - Raw.Studio
Compare and Connect Branding
Compare and Connect Branding
Compare and Connect Branding
Services UX Design at Raw.Studio

UX/UI Design

Time to put those wants and needs into action

With our branding and user insights in mind, we set about creating our designs.

Compare connect UX

An arduous task made user friendly

We wanted to ensure that potential customers stuck around. To reduce churn rate we designed a modern, appealing landing page to draw people in. The simplicity of the chat interface gives more of a conversational approach, with the aim to create more conversions.

Compare & Connect UX/UI
Compare & Connect UX/UI
Compare & Connect UX/UI
Compare & Connect UX/UI
Compare & Connect UX/UI
Compare & Connect UX/UI

Messaging without all the spam

One of the main frustrations our users mentioned was being inundated with ‘spammy’ messages from utility connection companies. It can truly deter someone from using your service, so we made an effort to create a messenger interface without all the unappealing nasties such as spam.

compare and connect flow

Competitive pricing

A driver for customers to use Compare and Connect’s service is their transparent comparison pricing. We made sure in our designs that these comparisons were made crystal clear, with simple shapes, fonts and a minimal yet impactful colour palette.

Compare & Connect UX/UI

Smooth connection

Once selecting a particular provider, all that our users want is a smooth transition from the time of their decision to the time of the setup. We created a simple user flow to progress to the setup stage – keeping everything concise and informative.

compare and connect flow 2

The result

Brilliant and enthusiastic team! Worked to requirements, took feedback on board and kept us well informed along the way. Produced a fantastic design in a shorter timeframe than expected. Happy to recommend.”

Read the full story →
Daniel Amadi fo Raw Studio

Daniel Amadi

CTO of Compare&Connect

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