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September 11, 2026

Product Teams: Pick Your North Star Metric in 90–120 Minutes

A North Star Metric is the single measurable outcome that best captures the core value your product delivers to customers,...

Philippe Hong
Philippe Hong
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September 10, 2026

Tech Startup Branding in Days to Weeks for Engineering Founders

If you have early customers, build a minimum viable brand that ties your positioning, pitch deck, and product UI together,...

Philippe Hong
Philippe Hong
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August 28, 2026

What Is a Design System? A Founder's Guide to Scaling UI

Ask five people in the same company what a design system is and you may get five different answers. A...

Philippe Hong
Philippe Hong
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August 26, 2026

How to Create User Personas That Teams Will Actually Use

Most user personas have a surprisingly short life. They are created during a workshop, polished into a nice-looking slide, shared...

Philippe Hong
Philippe Hong
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August 20, 2026

Card Sorting and Tree Testing: Getting Your Information Architecture Right

Most navigation problems are easy to miss because users rarely say that your information architecture is confusing. They simply leave,...

Philippe Hong
Philippe Hong
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August 18, 2026

Usability Testing 101: Methods, Sample Sizes and What to Measure

Most teams do not realise their product is confusing until users tell them. Sometimes the warning comes through a growing...

Philippe Hong
Philippe Hong
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August 15, 2026

Customer Journey Mapping That Actually Drives Decisions

Most companies have a customer journey map somewhere. Maybe it was created during a workshop eighteen months ago. It probably...

Philippe Hong
Philippe Hong
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August 13, 2026

15 Data-Backed UX Changes That Lift Conversion

Most landing pages aren't losing conversions because of one massive, glaring error. Instead, they’re bleeding leads in small, almost invisible...

Philippe Hong
Philippe Hong
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August 8, 2026

A/B Testing for Founders: How to Run Experiments That Actually Move Revenue

A/B testing has a reputation problem. Half the founders we meet think it is a button colour debate. The other...

Philippe Hong
Philippe Hong
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August 6, 2026

The Complete Guide to Conversion Rate Optimisation Tools (2026)

Every founder we talk to has a tool stack. Analytics dashboard, a heatmap trial that expired six months ago, a...

Philippe Hong
Philippe Hong
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August 2, 2026

How Much Does UX/UI Design Cost in Australia? (2026 Pricing Guide)

If you have asked three design agencies for a quote and received three wildly different numbers, you are not alone....

Philippe Hong
Philippe Hong
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July 31, 2026

How to Choose a UX Design Agency: A 2026 Buyer's ChecklistHow to Choose a UX Design Agency: A 2026 Buyer's Checklist

You have a product that needs to convert better, a redesign that is overdue, or a launch that cannot afford...

Philippe Hong
Philippe Hong