Branding

Branding Articles & Guides | Raw Studio

Brand strategy, identity and positioning, written for founders. How to build a brand that holds up as the company grows, and what to fix when it does not.

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October 12, 2026

Brand Tone of Voice: Real Copy and 4 Dimensions for Marketers

Define a consistent brand voice, then adapt tone to the reader and context. Use a four-dimension workshop framework, illustrative copy, user testing, and clear governance to guide your team.

Sketch frame illustrating an Australian rebranding plan.

October 9, 2026

Practitioner led rebranding for Australian brands: ASIC, IP & SEO plan

Plan an Australian rebrand from strategy and naming to ASIC, trade mark checks, employee rollout, and SEO migration, with clear owners and post-launch measurement.

October 3, 2026

Build, Test, and Enforce Brand Messaging in 6 Steps

Build brand messaging your team can use and customers can understand. Follow six steps to research, draft, test, and govern clear positioning, proof-backed message pillars, and consistent copy.

October 2, 2026

Ship a Testable Brand Strategy in 8 Weeks for Australian Founders

Build a testable brand in eight weeks. This practical roadmap helps Australian founders validate positioning, sharpen messaging, create essential assets, and keep the brand consistent as the team grows.

September 23, 2026

4 Hour Template First Brand Workshop Agenda That Delivers Decisions

The minimum viable output should be a clear positioning statement, three core values, two personas, and three action items with owners and dates.

September 20, 2026

Generate 60–120 Name Ideas: A Practitioner's Brand Naming Process

A practitioner focused brand naming process: generate 60–120 name ideas, score and clear finalists, run low cost tests, then file trademarks.

Meta’s Messenger Logo U-Turn: A Branding Disaster

Meta's decision to revert its Messenger logo back to its original blue has sparked confusion, frustration, and backlash from both...

September 29, 2023

Tweeting into the Future: How the 'Twitter X Logo 2023' Marks a New Era in Digital Branding

The digital landscape is ever-evolving, and with it, the need for brands to adapt and innovate becomes imperative. In the...

February 22, 2022

Successful Branding for Your Digital Product: Why & How?

If I say toothpaste, what comes to mind? Or if I say happy meal? If you said Colgate and McDonald’s,...

Aanchal Bhutani

January 31, 2022

Design Guide for Startup Founders Building a Product

You have found your lightbulb moment and have an idea to revolutionise an industry. You’re ready to start your business;...

Aanchal Bhutani

November 16, 2021

4 Steps To Building A Strong Brand For Your Business

"In such a competitive landscape..." We've all heard this at a start of a sentence. But, it couldn't be any...

Case Study: How Headspace Designs for Mindfulness

In his twenties, Andy Puddicombe left his half-finished university degree behind and travelled to Asia. At several different monasteries in...