Branding

Branding Articles & Guides | Raw Studio

Brand strategy, identity and positioning, written for founders. How to build a brand that holds up as the company grows, and what to fix when it does not.

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Brand messaging title card with hand-drawn framework marks
Branding
October 3, 2026

Build, Test, and Enforce Brand Messaging in 6 Steps

Build brand messaging your team can use and customers can understand. Follow six steps to research, draft, test, and govern clear positioning, proof-backed message pillars, and consistent copy.

Philippe Hong
Philippe Hong
Hand-drawn eight-week brand strategy roadmap for Australian founders
Branding
October 2, 2026

Ship a Testable Brand Strategy in 8 Weeks for Australian Founders

Build a testable brand in eight weeks. This practical roadmap helps Australian founders validate positioning, sharpen messaging, create essential assets, and keep the brand consistent as the team grows.

Philippe Hong
Philippe Hong
Branding
September 23, 2026

4 Hour Template First Brand Workshop Agenda That Delivers Decisions

The minimum viable output should be a clear positioning statement, three core values, two personas, and three action items with owners and dates.

Philippe Hong
Philippe Hong
brand naming process
Branding
September 20, 2026

Generate 60–120 Name Ideas: A Practitioner's Brand Naming Process

A practitioner focused brand naming process: generate 60–120 name ideas, score and clear finalists, run low cost tests, then file trademarks.

Philippe Hong
Philippe Hong
Branding
March 18, 2025

Meta’s Messenger Logo U-Turn: A Branding Disaster

Meta's decision to revert its Messenger logo back to its original blue has sparked confusion, frustration, and backlash from both...

Philippe Hong
Philippe Hong
Branding
September 29, 2023

Tweeting into the Future: How the 'Twitter X Logo 2023' Marks a New Era in Digital Branding

The digital landscape is ever-evolving, and with it, the need for brands to adapt and innovate becomes imperative. In the...

Philippe Hong
Philippe Hong
Branding
February 22, 2022

Successful Branding for Your Digital Product: Why & How?

If I say toothpaste, what comes to mind? Or if I say happy meal? If you said Colgate and McDonald’s,...

Aanchal Bhutani
Aanchal Bhutani
Branding
January 31, 2022

Design Guide for Startup Founders Building a Product

You have found your lightbulb moment and have an idea to revolutionise an industry. You’re ready to start your business;...

Aanchal Bhutani
Aanchal Bhutani
Branding
November 16, 2021

4 Steps To Building A Strong Brand For Your Business

"In such a competitive landscape..." We've all heard this at a start of a sentence. But, it couldn't be any...

Jasmine Bilham
Jasmine Bilham
Branding
May 10, 2021

Case Study: How Headspace Designs for Mindfulness

In his twenties, Andy Puddicombe left his half-finished university degree behind and travelled to Asia. At several different monasteries in...

Jasmine Bilham
Jasmine Bilham
Compare and connect chatbox - Customer loyalty
Branding
January 20, 2021

3 Ways to Increase Customer Loyalty with UX

To put it simply, no customers = no business Gaining and retaining customers is such a crucial component to a...

Philippe Hong
Philippe Hong

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