Changing the way we work and pay

We’ve completed a series of exercises to establish the company’s values and mission. KeyPay wanted to differentiate themselves from their competitors, introducing a new and exciting way to payroll. Identifying the resemblance among KeyPay’s competitors has let us on the path of pushing the brand to new heights.

In order to identify the areas we could improve in the product, we conducted a series of UX practices such as product audit, user journeys, interviews and more. These practices set a clear vision of taking the payroll process to a new, advanced level.

KeyPay wanted a symbol that visually communicated that they provided a streamlined payroll experience that was fun and easy.

In Chinese Feng Shui, the money frog attracts wealth and prosperity. This aligns with KeyPay’s purpose of facilitating money flow and helping people get paid. The frog’s foot in the logo also doubles up as the letter ‘K’, which stands for KeyPay.

One of the challenges KeyPay wanted to address was reducing design and tech debts. To ensure that internal dev and design teams are efficient, we needed to re-structure how they approached work. We worked closely with the client’s internal teams to create a well-organised system that can be applied throughout all product areas in a structured way that eliminates errors and improves loading times.

We designed an engaging educational video that breaks down KeyPay’s services, showcases brand values through visual language and illustrates all of our newly designed mascots.

User interviews revealed that existing customers found the old software clunky and hard to use. It was missing the fun element KeyPay was all about. We’ve applied the insights discovered in the research phase and developed an exciting product that made users feel empowered.