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1Question

Changing the game in the eLearning space

AWA mobile awards

raised $1.94M

featured on 7 news

01

The Challenge

02

Our Solution

03

UX & Strategy

04

App Design

05

Design System

06

Results

01 Introduction

What’s 1Question?

As children adapted more and more to technology, they continue to be exposed to longer screen time.

 

1Question is an AI-fuelled application that consolidates learning moments into a child’s daily online activity.

 

When a child goes to open an app, they will be asked to answer mathematical questions before continuing with their screen time – whether that be a game or social media.

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02 Our solution

Creating an engaging digital experience for 1Question

After having our first catch up with the team at 1Question, we set about creating a tailored approach to their product. The idea was there, and the start of a design too – so we took it upon ourselves to plan a high fidelity parent and child application – that would exceed expectations and get them the investment they deserved.

ServicesStrategy at Raw.Studio

Strategy

ServicesUI Design at Raw.Studio

UI Design

ServicesUX Design at Raw.Studio

UX Design

ServicesBranding at Raw.Studio

Branding

ServicesDesign Workshop at Raw.Studio

Design Workshop

ServicesCRO at Raw.Studio

CRO

03 UX & Strategy

Applying Gamification

Considering 1Question’s target audience, we decided to use gamification to give it an addictive and exciting edge. Our aim is to keep them engaged in a task that they may not initially be too excited about.

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visualising milestones

Making it easy for the user to see progress, giving them a sense of accomplishment and motivation to continue.

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Certificates and Badges

Rewarding users with visual feedback such as badges and certificates to create a sense of achievement.

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Ranking and Statistics

When they’re doing well, the feeling of success encourages them – and when they fall off track, they are motivated to work harder.

Information Architecture

Before delving into the screens, we set out to create a framework to set the foundations for our high fidelity prototypes.

04 App Design

Keeping things customised

With 1Question, one of its main feature is the ability to customise a learning experience for each individual child.

 

As a parent, you can set up different topics for your child, and also decide which apps to lock or prompt for 1Question to pop up.

 

In our designs, we aimed to place emphasis on these customisable aspects and kept things visual.

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Encouraging interactions

We utilised our gamified approach when designing our question screens.

 

We kept things simple, using large, clear buttons and a little bit of fun with our monster characters. When a child solves a problem, they are encouraged by an “Excellent” message and winning badges.

Sharing achievements between Parent and Child

Shared success

By allowing parents to view their children’s progress through data tracking and visualisation, it lets them view and celebrate their child’s learning successes with ease.

 

Badges and Awards

For the kids, they may not care too much about the graph, but we’ve created bright and colourful achievement badges to encourage their learning and growth.

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Making progress visual
We’ve assigned levels for the different mathematical skillsets to measure the child’s success and areas for improvement.

 

Statistics + Data Visualisation

 

Similarly to shared sucesses, this data visualisation adds to the product’s informative aspect, so you’re always kept in the loop.

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05 Design System

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06 Results

$1.94M Raised

Showing your user that progress has been creates a sense of accomplishment, and can encourage people to continue using the product in order to continue their progression.

Media Traction

Showing your user that progress has been creates a sense of accomplishment, and can encourage people to continue using the product in order to continue their progression.

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Great designs! Project completed on time & on budget. Looking forward to the next project.
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Anne

1Question

1Question raising 1.9M

Issac speaking about 1Question on Startup daily

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