Let’s face it, managing bills isn’t fun. But it’s also a really important part of everyday life. 1bill aims to alleviate some of those pains, and provide convenience to the users when it comes to dealing with bills.
So our challenge for 1Bill is to put together all the great features it require to help the user – while reaching their business goals.
02 Our solution
We’ve done a complete redesign of the 1bill app including its branding and strategy – in order to bring to life a product that offers multiple features and delivers convenience and benefits to the user.
03 Research & Strategy
To establish a strategy, we started with a UX audit to figure out the limitations of the current app in order to propose new solutions. To do this, we interviewed our 1bill stakeholders to do a deep dive into the product and its features, such as bill payment and bill pricing comparisons.
04 Brand Identity
In order to achieve its goal, 1bill needed a complete brand revamp. They also wanted to align with their sister company – Compare and Connect – to match its minimal and modern style.
05 UX & UI Design
In redesigning the screens, we set to create the screens for 1Bill with the main goals of creating an experience that is engaging and simple to use.
We identified a few different strategies to help users have an engaging and easy experience.
Each time a user completed their profile, they are rewarded by Qantas points – which encourages them to complete their input of information each time.
In addition to the points, users are also able to unlock special badges for their milestones, to create that satisfying feeling of achievement. The badges also come with redeemable 1Bill points.
To make things easier and faster to use, we analysed the type of information that are normally included in bills and summarised them into a simple card. When a bill is selected, users can view more detailed information.
Rate comparison is one of the main features of 1Bill – and we wanted to display it in a clear and visual way, using a colour code system.
We implemented a point system which means that every action the users take will be rewarded by 1bill Points.
From completing their profile or paying a bill, users can collect 1bill points and redeem exclusive benefits and offers.
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