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Tank Stream Labs

Where a community becomes a catalyst for game-changing ideas

Completed in 4 weeks

100% TSL Customer Satisfactions


The Challenge


Our Solution


Research & Strategy


Brand Identity


Final Outcome

The Challenge

A new look for Tank Stream Lab.

Tank Stream Lab wanted a brand refresh that would break their existing heritage look and feel. The logo has been a recognisable feature of the ‘Tank Stream Labs’ that is well known within the Australian startup industry since they started in 2012.


The previous logo represented its roots from where it started with its heritage look and feel. However, as the startup and technology industry has evolved, so has Tank Stream Labs and they felt their branding and logo needed to adapt.

tsl hero img - Raw.Studio

02 Our solution

A brand strategy and business values refresh.

This project aimed to create a brand strategy that would reflect their business values. It should also enable our client to consistently apply the new visual language across all their print and digital mediums.

ServicesStrategy at Raw.Studio


ServicesBranding at Raw.Studio


ServicesDesign Workshop at Raw.Studio

Design Workshop

03 Research & Strategy

Establishing the brand strategy

To understand TSL’s vision, values, positioning and personality, we went through brand strategy workshops, which led us to several valuable insights:


  • TSL wanted to stand out by positioning themselves as experienced yet inclusive
  • TSL wanted to portray themselves as fun, dynamic and innovative
  • Reflecting the Idea of collaboration, as deeply rooted in TSL’s values
  • TSL is the partner that helps businesses connect and grow

04 Brand Identity

Conceptualising the brand

Using the values uncovered in the brand analysis, we took these as a guide to reflect in the new logotype.


The new logo mark adapts the speech bubbles – that stand for collaboration and community, along with the building blocks, which represent learning and growth.

Modernised colour palette

To maintain the connection TSL’s customers already has with the brand, it was important to reference their existing colour palette.


Instead of proposing new colours, the old palette was refreshed to match their new brand personality of vibrant, fresh, and modern.

05 Final Outcome

Designed for scalability

As part of the branding, TSL also wanted to create scalable sub-brands built around community. To reflect this, we created an ecosystem of sub-brands derived from the main logo.


Adding a pop of colour and icons brought in a touch of fun and excitement to the sub-brand logos.

Visual language

As part of the brand refresh, we’ve also created a new systematic language to ensure consistency across collaterals. This enables them to effectively increase brand awareness and allowing them to be easily recognised.

image 97 - Raw.Studio

We engaged Raw Studios to help our business with a complete rebrand process. The experience was very enjoyable with the team at Raw Studios very professional in their approach delivering exceptional ideas with creativity. We were very pleased with th…

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Bradley Delamare

CEO @ Tank Stream Labs

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