User Research

Finding opportunity in user needs and pain points

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Human centered design

Solving real world problems for real people is at the core of what we do. We employ user experience research practices to generate a clear understanding of your customers motivations and behaviour, in turn creating a tailored experience for the user and a valuable product.

Core user research services

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Understanding pains & opportunities

We use user interviews, user testing and various design thinking workshops to gain insight into the thoughts, feelings and behaviours of your customers.

  • Contextual enquiries, surveys, user tests and more
  • In person and remote user research
  • Competitive landscape & SWOT analysis
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Usability testing

Improving products doesn’t happen by chance, it’s the result of a methodological approach to user testing. We approach usability tests with a high degree of respect and empathy.

  • Qualitative and quantitative insights
  • Experience satisfaction & completion rates
  • Accessibility, diversity and ease of use
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Competitive analysis

Create, test, learn and improve. During the process we create designs at different levels of detail and aim to capture feedback at each iteration.

  • Develop pricing and product strategies
  • Stand out with a unique visual aesthetic & brand voice
  • Craft highly effective USPs and target qualified customers
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Journey maps & Personas

To visualise a user’s current or desired future state we use a variety of design artefacts. For example, Journey maps help convey customers actions & feelings when using a service.

  • User flows, user stories, journey maps + more
  • Translating user research into visual design artefacts
  • Understanding user actions, touch-points and motivations

The benefits

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Improved market position

Approaching your project with customer-centric techniques has the potential to increase your competitiveness in your particular industry.

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Understand your users

The user research process is an excellent opportunity to delve into your customer base and hear about wants, needs and frustrations from them directly.

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Competitive analysis

Leading on from understanding your users, you may just learn something new about your customer base or about your product itself.

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Customer loyalty

Developing a product that customers want to come back to and share with others is the aim of the game. We want to help you create a product and brand that does just this.

Services Market/User Research at Raw.Studio

Companies we’ve helped through in-depth user research

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Archistar

We’ve Archistar prepare their technical software for overseas markets. The process involved over 10 interviews with property professionals across the US, UK and Australia.

View Case Study
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Compare and Connect

Compare & connect, Australia’s largest B2B utility connection service, hired us to redesign their consumer brand & website which involved a series of consumer interviews.

Compare & Connect

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