User Research

Finding opportunity in user needs and pain points

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Human centered design

Solving real world problems for real people is at the core of what we do. We employ user experience research practices to generate a clear understanding of your customers motivations and behaviour, in turn creating a tailored experience for the user and a valuable product.

Core user research services

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Understanding pains & opportunities

We use user interviews, user testing and various design thinking workshops to gain insight into the thoughts, feelings and behaviours of your customers.

  • Contextual enquiries, surveys, user tests and more
  • In person and remote user research
  • Competitive landscape & SWOT analysis
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Usability testing

Improving products doesn’t happen by chance, it’s the result of a methodological approach to user testing. We approach usability tests with a high degree of respect and empathy.

  • Qualitative and quantitative insights
  • Experience satisfaction & completion rates
  • Accessibility, diversity and ease of use
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Competitive analysis

Create, test, learn and improve. During the process we create designs at different levels of detail and aim to capture feedback at each iteration.

  • Develop pricing and product strategies
  • Stand out with a unique visual aesthetic & brand voice
  • Craft highly effective USPs and target qualified customers
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Journey maps & Personas

To visualise a user’s current or desired future state we use a variety of design artefacts. For example, Journey maps help convey customers actions & feelings when using a service.

  • User flows, user stories, journey maps + more
  • Translating user research into visual design artefacts
  • Understanding user actions, touch-points and motivations

The benefits

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Improved market position

Approaching your project with customer-centric techniques has the potential to increase your competitiveness in your particular industry.

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Understand your users

The user research process is an excellent opportunity to delve into your customer base and hear about wants, needs and frustrations from them directly.

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Competitive analysis

Leading on from understanding your users, you may just learn something new about your customer base or about your product itself.

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Customer loyalty

Developing a product that customers want to come back to and share with others is the aim of the game. We want to help you create a product and brand that does just this.

Services Market/User Research at Raw.Studio

Companies we’ve helped through in-depth user research

archistar research raw studio


We’ve Archistar prepare their technical software for overseas markets. The process involved over 10 interviews with property professionals across the US, UK and Australia.

View Case Study
compare and connect research

Compare and Connect

Compare & connect, Australia’s largest B2B utility connection service, hired us to redesign their consumer brand & website which involved a series of consumer interviews.

Compare & Connect

Latest case studies

Compare & Connect - leading utility connection game

Responsive Website

A leader in the utility connection game


Design System
User Interface
Brand Guideline
Responsive Web Design
Clickable Prototype
35%Conversion Rate Increase
View case study

KeyPay - Changing the way we work and pay

Mobile App Portal Responsive Website Web App

Changing the way we work and pay


UX Design
UI Design
Web Development
Design System
Motion Design
Screens Designed1500+
View case study