Branding
Stand out in the crowd amongst an ever-changing landscape.
Why Branding?
Your brand is a direct reflection of what your customers should expect from you. Positively positioning your brand in the minds of a target audience requires a strategic approach to visual, verbal & physical communication. Good branding encapsulates the DNA of a company and forms a deep internal connection with customers.
Core Branding Services
What’s your core values?
At Raw.Studio we’ve developed a series of engaging and fun workshops that help us formulate a clear understanding of our client’s core brand DNAs.
- Branding workshop & interactive exercises
- Understanding your company vision & DNA
- Target audience research & competitive analysis
Logo concepts & design
We’ve helped shape the face of numerous world class companies by creating meaningful logo designs. Our logos are creative yet abstract, unique yet familiar.
- Methodically creative approach
- Intentional logo design that conveys meaningful concepts
- Timeless, flexible and highly adaptable design
Colour and visual design
We understand that users perceive meaning in colour. This meaning is cultural and changes over time. Colour can also be used to form a differentiation from competitors.
- Choosing brand colours that align with your values
- Differentiating from competitors with unique colour palettes
- Brand & colour guidelines for internal & external stakeholders
Tone of voice & messaging
We help companies convey their brand’s character and relate with target audiences through the thoughtful use of particular phrases, tone of voice, key messages and motifs.
- User centred messages aligned to customer motivations
- Recognisable key messages and phrases
- Messaging that conveys trust and increases conversions
