Stand out in your market
Your brand is a direct reflection of what your customers should expect from you. Positively positioning your brand in the minds of a target audience requires a strategic approach to visual, verbal & physical communication. Good branding encapsulates the DNA of a company and forms a deep internal connection with customers.
Core Branding services
Helping formulate core values
At Raw.Studio we’ve developed a series of engaging and fun workshops that help us formulate a clear understanding of our client’s core brand DNAs.
- Branding workshop & interactive exercises
- Understanding your company vision & DNA
- Target audience research & competitive analysis
Thoughtful logo concepts & design
We’ve helped shape the face of numerous world class companies by creating meaningful logo designs. Our logos are creative yet abstract, unique yet familiar.
- Methodically creative approach
- Intentional logo design that conveys meaningful concepts
- Timeless, flexible and highly adaptable design
Strategic use of aesthetic & colour
We understand that users perceive meaning in colour. This meaning is cultural and changes over time. Colour can also be used to form a differentiation from competitors.
- Choosing brand colours that align with your values
- Differentiating from competitors with unique colour palettes
- Brand & colour guidelines for internal & external stakeholders
Tone of voice & messaging
We help companies convey their brand’s character and relate with target audiences through the thoughtful use of particular phrases, tone of voice, key messages and motifs.
- User centred messages aligned to customer motivations
- Recognisable key messages and phrases
- Messaging that conveys trust and increases conversions
The benefits
Credibility
Having an established brand will show your audience that you’re a reliable and credible business. This in turn will make users much more likely to use your product over others.
Consistency
When you have a solid brand in place, it’s so much easier to keep things consistent. Consistency makes it easier for you and it also gives a look of professionalism to your customers.
Increased interest
Creating an appealing product has the opportunity to result in increased interest / sales. We are no beginners with this either, feel free to have a look at some of our case studies.
Customer loyalty
When you showcase your values through your branding, customers who resonate will begin to build a connection with you, developing loyalty with returning users.
We’ve lead the branding of world-class companies
Snappr
Snappr is used by 53% of the fortune 500 companies. They have redefined the way people book and work with photographers. We are grateful to have help craft their identify.
Compare and Connect
Compare & connect has helped thousands of Australians find utility plans that fit their needs. We recently redesigned their entire brand & digital experience.
KeyPay
By helping Keypay create a unique logo and establish their core identity we’ve help them growth their easy-to-use online payroll tool to an audience of thousands of niche users.
Openlearning
Open learning are empowering customers with world-class tutorials from educator with practical and social learning. We recently helped them with a brand overhaul.
Adfreeway
Adfreeway is giving back to users that interact with digital ads. Their technology is truly innovative so when they approached us for branding we didn’t hesitate.
Vyte
Vyte is smart all-in-one scheduling tool designed and created by Raw.Studio co-founder Philippe Hong. Vyte is fast becoming a leading brand in scheduling.
