UX Articles, Guides & Teardowns | Raw Studio

User experience grounded in research. Usability, information architecture, user flows and teardowns of the products that got it right.

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Illustrated title card introducing UX heatmap analysis.

October 11, 2026

Heatmap Analysis for UX: Spot False Bottoms, Question Color

Read UX heatmaps without mistaking colour for proof. Spot possible false bottoms, separate devices and cohorts, explain scaling, and validate hotspots with recordings and user research.

Philippe Hong

Hand-drawn title card illustrating usability measurement.

October 10, 2026

Usability Metrics That Hold Up: ISO, Small Samples, and Bootstrap

Measure usability through task success, time, and perceived ease. Use ISO context, study-specific sample planning, and carefully chosen uncertainty methods to turn findings into product decisions.

Philippe Hong

October 8, 2026

Copyable Checklist: Figma Developer Handoff with Dev Mode & Tokens

Prepare a clearer Figma developer handoff with organized files, Dev Mode, design tokens, component states, and a practical checklist for implementation.

Philippe Hong

October 7, 2026

Fix LCP in Under 1 Hour: Website Speed Optimization for Devs

Improve website speed with a practical testing checklist and prioritized LCP, INP, and CLS fixes. Optimize images, caching, and scripts, then verify the gains with lab and real-user data.

Philippe Hong

October 6, 2026

Ship Measurable Multi Step Forms for PMs & UX Teams (WCAG, APP 3)

Design multi-step forms around focused steps, clear progress, accessible validation, and save-and-resume. Track drop-off and qualified completion, then test whether a stepped flow improves the user experience.

Philippe Hong

Decorative onboarding flow design checklist title card

October 1, 2026

6 Step Onboarding Flow Design Checklist for PMs and Designers

Help new users reach their first moment of value with a six-step onboarding checklist. Simplify setup, reveal complexity gradually, and test each step using activation and time-to-value metrics.

Philippe Hong

Decorative landing page optimization title card

September 30, 2026

Privacy Aware, Testing First Landing Page Optimization for Australia

Turn landing page guesswork into a clear testing plan. Fix intent, mobile speed, and form friction, then use a 30/60/90-day roadmap to improve conversions with privacy-aware design for Australian audiences.

Philippe Hong

Decorative conversion copywriting title card

September 29, 2026

10 Research Backed Conversion Copywriting Techniques You Can Test

Turn vague headlines, generic CTAs, and confusing microcopy into clearer customer actions. Explore ten conversion copywriting techniques, practical examples, and a workflow for testing what works.

Philippe Hong

September 28, 2026

Ship 5 Privacy Policy UX Fixes in One Sprint for Designers & PMs

Make your privacy policy easier to understand in one sprint. Improve summaries, navigation, consent controls, readability, and testing with practical fixes for designers and product managers.

Philippe Hong

September 26, 2026

Fix These 6 WCAG 2.2 Checklist Items First (Downloadable Test Steps)

Build accessibility into every sprint with this WCAG 2.2 checklist covering key requirements, practical fixes, manual testing, and ongoing checks for inclusive digital experiences.

Philippe Hong

September 24, 2026

Website Redesign Process That Protects Rankings and Meets WCAG 2.2 AA

A step by step website redesign that preserves SEO, meets WCAG 2.2 AA, and runs a 30 day post launch monitoring sprint. Includes Raw Studio options and...

Philippe Hong