Growth

Growth & Conversion Articles | Raw Studio

Acquisition, activation and conversion. What actually moves the numbers for product and SaaS teams, and the experiments worth running first.

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Hand-drawn sketches framing an A/B testing platform comparison title

Growth

October 20, 2026

Optimizely vs VWO: Which A/B Testing Platform Fits?

Compare Optimizely and VWO by test ownership, statistical methods, integrations and total cost. Check current Wingify packaging, validate a real workflow, and choose around your team and traffic.

Philippe Hong

Hand-drawn title card about choosing A/B testing tools by test ownership

Growth

October 18, 2026

Best A/B Testing Tools: 5 Types Based on Who Owns the Test

Choose A/B testing tools around the person who builds and owns each test. Compare five tool categories, check analytics integration and QA, and plan sample size and stopping rules before committing.

Philippe Hong

Hand-drawn SaaS billing and onboarding motifs

Growth

October 17, 2026

Reduce SaaS Churn by Fixing Billing and Onboarding First

Reduce SaaS churn with clear cohort metrics, payment recovery and faster onboarding. Diagnose why customers leave, then test retention improvements against business outcomes rather than activity alone.

Philippe Hong

Illustrated title card introducing funnel analysis and CRO tests.

Growth

October 13, 2026

Funnel Analysis: Find the Leak and Turn It Into a CRO Test

Find where users leave a conversion journey, verify the tracking, and investigate the cause. Turn funnel evidence into prioritised CRO hypotheses and controlled tests with clear success criteria.

Philippe Hong

Decorative social proof article title card

Growth

October 4, 2026

20–30% Lift: Copyable Social Proof Examples for Australian Marketers

Turn customer reviews, testimonials, and real results into useful trust signals. Explore seven social proof formats, where to place them, how to collect them honestly, and how to test their impact.

Philippe Hong