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What we've learned building 70+ products.

Practical articles on UX, UI, branding and user research from our Sydney design team. Frameworks, teardowns and guides drawn from the products we have shipped.

UX
February 10, 2023

Design Psychology: 4 Principles that Empower Designers - Part 4

Here it is! The final part of our 4-part series on basic design psychology! We’ll be tackling the last sense...

Stephanie Hong
Stephanie Hong
UX
February 10, 2023

Design Psychology: 4 Principles that Empower Designers - Part 3

This is part 3 of our 4-part series on basic design psychology, tackling design using senses (Sight and Touch). Check...

Stephanie Hong
Stephanie Hong
UX
February 10, 2023

Design Psychology: 4 Principles that Empower Designers - Part 2

This is part 2 of our 4-part series on basic design psychology, tackling design for humans and for the lazy....

Stephanie Hong
Stephanie Hong
UX
February 10, 2023

Design Psychology: 4 Principles that Empower Designers - Part 1

“Designers are psychology scientists with a pen.” You might not know it yet, but you beautiful designer, have an almighty...

Stephanie Hong
Stephanie Hong
An illustration of two credit cards overlapping each other on a bright purple background
Growth
October 17, 2022

Neobank Design: 3 Great Examples in a New Era of Banking

A tech-oriented world has brought forth a banking space dominated by digital transactions, a decrease in physical cash and a...

Jasmine Bilham
Jasmine Bilham
Marketing
September 24, 2022

Emojis in Product Design: How They Have Evolved and How to Use Them

A paragraph to a loved one, an Instagram post, a Twitter comment, a marketing email or a work message... these...

Jasmine Bilham
Jasmine Bilham
Growth
September 21, 2022

BeReal: 5 Ways the Anti-Social Media App is Changing the Game

Ding. A notification ⚠️ Time to BeReal ⚠️ There are now two minutes to open the app and hit the...

Jasmine Bilham
Jasmine Bilham
Screenshot of a map from Strava's application
Growth
August 27, 2022

Strava's 5 Strategies for Rapid Growth to reach $1.5 billion valuation

Strava was merely a blue-skies dream in the year of 1996, says Michael, We were discussing what we could do...

Jasmine Bilham
Jasmine Bilham
Illustration of a survey, with a range of smiley faces
Process
August 4, 2022

User Surveys: 6 Tips for Gaining Valuable Insights

Survey design is complicated, but when utilised correctly, surveys are an incredibly valuable and reliable tool in your research toolbox....

Jasmine Bilham
Jasmine Bilham
UI
July 5, 2022

8 Things to Consider When Designing for Children

Intro 👋 The age at which children are interacting and acquiring smartphones or smart devices is decreasing year by year....

Jasmine Bilham
Jasmine Bilham
UI
June 29, 2022

How Netflix creates Immersive UX Design and What We Can Learn From Them

DUDUM 19 minutes. This is, on average, how much scrolling time it takes for a Netflix user to either settle...

Stephanie Hong
Stephanie Hong
Vector illustration of an array of characters walking, some with handbags and skateboards and hones
Growth
June 28, 2022

5 tips on Creating an Award-Winning App Onboarding

Intro 👋 97% of companies say that good user onboarding is necessary for a product’s growth. This statistic from UserGuiding truly emphasises the...

Jasmine Bilham
Jasmine Bilham