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What we've learned building 70+ products.

Practical articles on UX, UI, branding and user research from our Sydney design team. Frameworks, teardowns and guides drawn from the products we have shipped.

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what is ux - two different bag with different ux

November 29, 2021

What is UX & Why Is It Important For Your Business?

Intro User Experience - or more popularly known, UX, has gained compounding popularity in the last 10 years. But let's...

Aanchal Bhutani

Branding

November 16, 2021

4 Steps To Building A Strong Brand For Your Business

"In such a competitive landscape..." We've all heard this at a start of a sentence. But, it couldn't be any...

Jasmine Bilham

Illustration of man typing on his computer on a desk.

Marketing

October 14, 2021

7 Tips to Get Your UX Writing on Point

As mentioned in our previous article, UX Writing: What Is It and Why Does It Matter?, we covered the basics of...

Jasmine Bilham

September 3, 2021

UX Writing: What Is It and Why Does It Matter?

"Easy reading is damn hard writing." Nathaniel Hawthorne (short story novelist) Hawthorne could not be more accurate. When interacting with...

Jasmine Bilham

Process

July 2, 2021

Case study: How Duolingo Utilises Gamification to Increase User Interest

"We created Duolingo in 2011 with a mission to develop the best education in the world and make it universally...

Jasmine Bilham

reducing churn with customer cancellation

Growth

June 7, 2021

Reducing Churn with Good Customer Cancellation

Onboarding customers is of course important, but let's not forget about the crucial concept of offboarding. Katryna Balboni, Senior Content...

Jasmine Bilham

Branding

May 10, 2021

Case Study: How Headspace Designs for Mindfulness

In his twenties, Andy Puddicombe left his half-finished university degree behind and travelled to Asia. At several different monasteries in...

Jasmine Bilham

Process

April 7, 2021

Case Study: The Evolution of Google Maps & Colour Picking Methodology

Since Google Maps launched 15 years ago, they have revolutionised the world of digital maps and now help over one...

Jasmine Bilham

March 4, 2021

9 UX Tips for User Onboarding

The onboarding experience is critical in the acquiring and retention of customers. According to Wyzowl's 2020 survey, over 90% of...

Jasmine Bilham

Growth

February 24, 2021

7 UX Tips for eCommerce to Increase Conversions

UX has a pivotal role to play in increasing revenue. It is usually an overlooked aspect of the checkout process,...

Jasmine Bilham

February 12, 2021

How to Conduct a UX Audit

A high-level, constructive UX audit checklist covering landing pages, navigation, errors, content, search, forms, service pages, accessibility and performance.

Jasmine Bilham