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What we've learned building 70+ products.

Practical articles on UX, UI, branding and user research from our Sydney design team. Frameworks, teardowns and guides drawn from the products we have shipped.

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September 12, 2025

UX Alone Won’t Cut It: The Six Elements That Drive Product Value

Have you ever tried starting a motorcycle only to hear nothing but a sad click? You might have a full...

Philippe Hong
Philippe Hong
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August 11, 2025

AI Won’t Kill UX, Our Habits Will: Why Designers Must Stay Intentional

Let’s be honest: AI isn’t ruining UX. We are. Not on purpose but through habits we don’t always notice. We...

Philippe Hong
Philippe Hong
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August 4, 2025

The Hidden UX Genius of Netflix’s New Welcome Page

We often think of great UX as invisible: smooth, intuitive, just working. But every now and then, a redesign comes...

Philippe Hong
Philippe Hong
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July 25, 2025

Stop Scrolling: Kinetic Typography Is Redefining UX

Scroll through any modern website or mobile app and you’ll quickly notice something new: text that doesn’t just sit still...

Philippe Hong
Philippe Hong
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July 24, 2025

The Aesthetics of Calm UX: How Blur and Muted Themes Are Redefining Digital Design

Have you noticed how apps and websites just feel gentler these days? Like they’re whispering instead of shouting? There's a...

Philippe Hong
Philippe Hong
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July 23, 2025

Why Menus Are Disappearing in Modern UX

Have you ever opened a new app or website and thought, “Wait… where’s the menu?” You’re not alone. Many users...

Philippe Hong
Philippe Hong
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July 14, 2025

How Neurodesign Is Reshaping User Experience

Let’s be real, 2025 is wild. We’re bombarded with more information than ever, attention spans are shorter than a TikTok...

Philippe Hong
Philippe Hong
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July 13, 2025

UX for SaaS in 2025: What Top-Performing Dashboards Have in Common

You’ve probably felt it before: that moment when you open a dashboard expecting answers and instead, you’re met with a...

Philippe Hong
Philippe Hong
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July 2, 2025

Why YouTube’s Lens for Shorts Is a UX Game-Change

Have you ever scrolled through YouTube Shorts and spotted something fascinating such as cool plant, an intriguing gadget, or perhaps...

Philippe Hong
Philippe Hong
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June 27, 2025

Liquid Glass: Apple’s Subtle Masterstroke Toward a Spatial Digital Future

When Apple introduced “Liquid Glass” across its platforms with iOS 18, macOS Sequoia, and the broader ecosystem of updates, it...

Philippe Hong
Philippe Hong
UX
June 25, 2025

Conversational UX: From Chatbots to UX Design

Let’s be real, we’ve all chatted with a bot at some point. Whether it was ordering pizza, asking a quick...

Philippe Hong
Philippe Hong
UX
June 12, 2025

Microinteraction: The Small UX Details That Make a Big Business Impact

When we think about great digital products, our minds often go straight to the big features: the ones that solve...

Philippe Hong
Philippe Hong