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What we've learned building 70+ products.

Practical articles on UX, UI, branding and user research from our Sydney design team. Frameworks, teardowns and guides drawn from the products we have shipped.

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May 29, 2025

AI Is Flipping UX Upside Down: Navigating the New Era of Design

The world of UX/UI design is experiencing an unprecedented shake-up. Artificial Intelligence (AI) is radically reshaping traditional UX practices, prompting...

Philippe Hong

May 26, 2025

Figma Sites: A Glimpse into the Future of Web Design?

Imagine designing a stunning website and publishing it instantly with just a click: no coding, no waiting, just seamless creation...

Philippe Hong

May 21, 2025

Designing Inclusive Dark Modes: Enhancing Accessibility and User Experience

Have you ever switched to dark mode on your phone late at night and felt instant relief as your eyes...

Philippe Hong

April 23, 2025

Apple's 'Exhausted' Emoji: The Symbol We Didn't Know We Needed

Have you seen it yet? That yellow face with the heavy under-eye bags that just gets you? Apple recently dropped...

Philippe Hong

April 18, 2025

Dashboard Design Disasters: 6 UX Mistakes You Can’t Afford to Make

Have you ever stared blankly at a dashboard, overwhelmed by unclear data or buried in endless menus? You're not alone!...

Philippe Hong

April 11, 2025

How 'Ugly' Websites Are Winning the Conversion Game

When we think about effective websites, sleek visuals, modern layouts, and professional aesthetics usually come to mind. Common wisdom tells...

Philippe Hong

March 31, 2025

Is the Google UX Design Certificate Still Worth It in 2025?

Imagine opening an app or website, only to be instantly frustrated by confusing navigation or slow load times. We’ve all...

Philippe Hong

March 28, 2025

How Cultural Differences Influence UX Design

User experience (UX) design goes beyond creating intuitive and functional interfaces—it’s about understanding the cultural contexts in which your product...

Philippe Hong