learn

What we've learned building 70+ products.

Practical articles on UX, UI, branding and user research from our Sydney design team. Frameworks, teardowns and guides drawn from the products we have shipped.

UX
March 10, 2025

What YouTube's New Red-to-Magenta Gradient Means for Users and Branding

Are you ready to see YouTube in a whole new light? As the platform celebrates its landmark 20th anniversary, it...

Philippe Hong
Philippe Hong
UX
February 24, 2025

Top UX & AI Design Conferences to Attend in 2025

The world of UX design and AI is changing fast, and staying ahead can feel like a challenge. But don’t...

Philippe Hong
Philippe Hong
UX
February 7, 2025

How Mascots Improve User Experience

Ever wondered why certain apps and websites feel more engaging and memorable? The secret might just be in their mascots....

Philippe Hong
Philippe Hong
UX
February 1, 2025

Error-Free UX: How to Anticipate and Prevent Errors in UX

Errors in UX design can lead to frustration, loss of trust, and even abandonment of a product. A well-designed UX...

Philippe Hong
Philippe Hong
All
January 17, 2025

Top 30 AI Tools for Designers in 2025

Imagine this: You’re a designer with a looming deadline. The brief demands precision, speed, and creativity. The clock is ticking,...

Philippe Hong
Philippe Hong
UX
December 30, 2024

Designing UX for Younger Generations: Strategies to Create Engaging User Experiences

Designing UX for Younger Generations is both a challenge and an opportunity for modern designers. These digital natives, encompassing Generation...

Philippe Hong
Philippe Hong
UX
December 28, 2024

UX Design for Generative AI

Generative AI has emerged as a transformative force across industries, revolutionizing how enterprises operate, innovate, and scale. From automating routine...

Philippe Hong
Philippe Hong
UI
December 4, 2024

Performance vs. Design: How to Achieve the Perfect Balance

Balancing great design and fast performance in web development can feel like a never-ending battle. You want your website to...

Philippe Hong
Philippe Hong
banking ux
UX
November 30, 2024

Transforming Banking UX with AI

The banking industry is experiencing a dramatic transformation as artificial intelligence (AI) revolutionizes how financial institutions deliver services and interact...

Philippe Hong
Philippe Hong
UI
November 20, 2024

Top 3 UX/UI Design Trends for November 2024

In the constantly changing world of UX/UI design, keeping up with the latest trends isn't just about making things look...

Philippe Hong
Philippe Hong
UI
November 7, 2024

Effective UI/UX Design: How Psychological Principles Enhance User Experience

Imagine landing on a website that feels effortless to use, where every click feels natural and every visual element seems...

Philippe Hong
Philippe Hong
UI
November 5, 2024

The Rise of No-Code in EdTech: How Educators Are Building Interactive Learning Experiences

The Rise of No-Code in EdTech: How Educators Are Building Interactive Learning Experiences Imagine you’re a teacher with a vision:...

Philippe Hong
Philippe Hong