learn

What we've learned building 70+ products.

Practical articles on UX, UI, branding and user research from our Sydney design team. Frameworks, teardowns and guides drawn from the products we have shipped.

UX
March 26, 2024

Canva: From Design Dilemma to User-Friendly Design

Canva has become a household name for a reason. This online design platform has democratized graphic design, making it accessible...

Philippe Hong
Philippe Hong
UX
March 14, 2024

First Impressions Matter: Crafting Compelling User Onboarding Experiences

User onboarding has become more crucial than ever in today's fiercely competitive digital landscape, where countless applications and platforms vie...

Philippe Hong
Philippe Hong
UX
March 4, 2024

More Than Homeshare: Learning from Airbnb's Journey to UX Leadership

Airbnb has revolutionized the travel industry, transforming hospitality from a rigid, standardized experience to a diverse and personalized one. But...

Philippe Hong
Philippe Hong
UX
February 29, 2024

Threads Unraveled: How UX Flaws Weakened a Promising Social Platform

Threads emerged as a social media platform brimming with promise. Its unique focus on threaded messaging and ephemeral content aimed...

Philippe Hong
Philippe Hong
UI
February 23, 2024

Designing with Integrity: The Ethical Designer's Handbook on Dark Patterns

In the digital age, where user experience reigns supreme, the design landscape is constantly evolving. However, amidst the pursuit of...

Philippe Hong
Philippe Hong
Snapchat's UI
UI
February 15, 2024

Unveiling the Magic: A Deep Dive into Snapchat's UI Design Strategies

Snapchat has taken the world by storm with its unique and innovative user interface (UI) design. But what exactly lies...

Philippe Hong
Philippe Hong
UI
January 31, 2024

Gamify Your Goals: How the Goal Gradient Effect Can Hack User Motivation

Tired of staring at mountains of tasks, paralyzed by their insurmountable height? Turns out, our brains have a built-in cheat...

Philippe Hong
Philippe Hong
UI
January 22, 2024

Microinteractions Unveiled: Transitioning from Usability to Emotion in Modern Design

Microinteractions refer to the small, nuanced animations or responses that occur when users engage with a digital product. They are...

Philippe Hong
Philippe Hong
UX
January 16, 2024

Tech Giants' Strategies for Captivating App Icons - Learn how

In the bustling digital marketplace, where attention spans are fleeting and competition fierce, a tiny square can hold immense power:...

Philippe Hong
Philippe Hong
UI
December 23, 2023

Beyond Pointing and Clicking: Exploring the Future of User Interfaces

We've come a long way from the days of cryptic commands typed into blinking cursors. User interfaces (UIs), the bridges...

Philippe Hong
Philippe Hong
UX
December 4, 2023

Bridging the Gap: How Brand Strategy and UX Design Work Together to Create Unforgettable Experiences

In today's digital age, where user experience (UX) design has become increasingly crucial for business success, the role of brand...

Philippe Hong
Philippe Hong
Mobile first design
UX
November 30, 2023

Navigating the Pitfalls of Mobile-First Web Design: A Call for Balance

In recent years, the landscape of web design has undergone a significant shift with the rise of mobile-first design principles....

Philippe Hong
Philippe Hong