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What we've learned building 70+ products.

Practical articles on UX, UI, branding and user research from our Sydney design team. Frameworks, teardowns and guides drawn from the products we have shipped.

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July 1, 2024

Figma AI: A New Era of Design

Figma has become synonymous with modern design collaboration. Its cloud-based platform has revolutionized the way UI/UX designers work together, fostering...

Philippe Hong

June 27, 2024

How Leading Brands Are Using Voice User Interfaces: Insights and Learnings

Voice User Interfaces (VUI) are transforming the way consumers interact with technology. As the capabilities of voice recognition and natural...

Philippe Hong

June 24, 2024

Top 5 UX Design Agencies for SaaS in Australia

In the competitive world of Software as a Service (SaaS), user experience (UX) can make or break a product. Effective...

Philippe Hong

June 20, 2024

iOS 18 UX Review: An In-Depth Look at Apple's Latest Update

Apple's introduction of iOS 18 has created significant excitement, and it's easy to understand why. The latest version of the...

Philippe Hong

May 31, 2024

Top 5 UX Design Agencies for Fintech in Australia

The fintech industry in Australia is experiencing remarkable growth, driven by technological advancements and a robust financial services sector. To...

Philippe Hong

May 31, 2024

The End of Duolingo? How ChatGPT-4 is Taking Over Language Learning!

In an era where artificial intelligence (AI) is rapidly transforming industries, the landscape of employment is witnessing unprecedented shifts. One...

Philippe Hong

May 16, 2024

Does ChatGPT have good UX?

ChatGPT, developed by OpenAI, can generate human-quality text, translate languages, write different creative content formats, and answer your questions in...

Philippe Hong

April 30, 2024

Flo's Empathetic Design Hacks: Crafting Data-Driven Experiences for Female Health Apps

Flo reigns supreme in the realm of female health apps. Boasting over 350 million users, it's become the go-to resource...

Philippe Hong

April 27, 2024

Spotify Daylists: Unveiling the UI, UX, and ML Magic Behind Personalized Music

With over 515 million active users as of Q2 2023, Spotify has solidified its position as a global leader in...

Philippe Hong

April 19, 2024

Slack Catch Up: Swiping Right for Productivity

Despite its growing pains, Slack remains a dominant force in workplace communication. After a massive acquisition by Salesforce, their paid...

Philippe Hong

April 8, 2024

Level Up Your Onboarding: How Canva Personalizes for User Success

In the fiercely competitive world of apps, grabbing a user's attention is only half the battle. The true test lies...

Philippe Hong

Development

March 27, 2024

The Developer-First Approach: Why Prioritizing DX is the Key to Success in 2024

In the ever-evolving landscape of software development, where innovation races against deadlines, a new philosophy is taking center stage: the...

Philippe Hong

What we've learned building 70+ products.

Figma AI: A New Era of Design

How Leading Brands Are Using Voice User Interfaces: Insights and Learnings

Top 5 UX Design Agencies for SaaS in Australia

iOS 18 UX Review: An In-Depth Look at Apple's Latest Update

Top 5 UX Design Agencies for Fintech in Australia

The End of Duolingo? How ChatGPT-4 is Taking Over Language Learning!

Does ChatGPT have good UX?

Flo's Empathetic Design Hacks: Crafting Data-Driven Experiences for Female Health Apps

Spotify Daylists: Unveiling the UI, UX, and ML Magic Behind Personalized Music

Slack Catch Up: Swiping Right for Productivity

Level Up Your Onboarding: How Canva Personalizes for User Success

The Developer-First Approach: Why Prioritizing DX is the Key to Success in 2024

Creative product design that gets results