Building a new global economy
for photographers

CLIENT
ACHIEVEMENTS
Y-Combinator
$3M in funding
snappr raw studio case study
EXPERTISE
Design
Interaction
Strategy
PLATFORMS
iOS
Android
Responsive Web
KEY DELIVERABLES
Product Strategy
Product (UI/UX) Design
Design Thinking Workshops
Conversion Rate Optimisation
Design System
VIEW PROJECT
→ Visit Website

We worked across from them at Fishburners

In 2016, Matt Schiller reached out to Raw.Studio to help with designs for a new app. A new global economy for photographers. A world where anyone, anywhere could confidently book a photographer on-demand.

We helped the team rapidly
Iterate on their initial designs

Through GownTown, Matt learnt that students graduating university always struggled to find a photographer; on-demand.

With a startup mindset, we helped the team validate and visualise improvements to their product.

snappr raw studio case study
snappr raw studio case study

Snappr then launched a second version of their product, off the back of $500,000 pre-seed funding

snappr raw studio case study

With the designs produced through our Rapid Validation Workshop, the second version of Snappr.

The team flew to San Francisco, graduated from Y-Combinator
and raised another $2,500,000.

snappr raw studio case study

With the product we helped strategise and design for Snappr, the team was able to produce some very promising results. This led them to making an extremely ambitious move and apply for the Y-Combinator program. With their determination, they were accepted and further raised another $2,500,000 to continue to grow the product.

We helped strategised and optimise the core product for conversions

After being accepted into Y-Combinator and raising $2.5m a new focus towards increasing conversions. We helped with designs for a suite of products and enhancements to maximise their channels.

  1. Optimised the funnel — Increased CR by 38%
  2. Launched LinkedIn Profile Photo Scanner#1 Product of the Day on Product Hunt
  3. Launched Snappr Dating#5 Product of the Day on Product Hunt
  4. Launched platform for enterprise

1. Optimised the booking funnel — Increased CR by 38%

After launching the second version of the product we realised the conversion rate was significantly lower on mobile. We decided to go with a mobile-first approach. We strategically:

  • Separated mandatory steps onto their own screen to reduce cognitive load.
  • Replaced the visual 'stepper' with a progress bar to accomodate the increased # of steps.
  • Componentised all elements to be mobile-friendly and build it with a mobile-first approach.
  • Dramatically reduced the number of clicks required to complete each step in the funnel.

More than 80 screens designed. Overall increased CR by 38% on both desktop and mobile.

snappr raw studio case study
snappr raw studio case study
snappr raw studio case study

2. Launched a LinkedIn Profile & Dating Photo Scanner

To help Snappr convert and bring more user into the improved version of the booking flow, we came up with a few growth hack ideas to help them target different market and get a push from the buzz they will generate (ProductHunt and other media).

Those 2 websites were very successful on ProductHunt and generated the buzz expected to increase traffic through the main website.

We re-branded Snappr with a focus on higher-end customers

The brand’s image has a significant play on the perception of the brand’s

  • Improved brand awareness
  • Customer satisfaction — 455% increase in complements
snappr old logo raw studiosnappr new logo raw studio
snappr logo branding raw.studio
snappr logo branding raw.studio
snappr logo branding raw.studio
snappr logo branding raw.studio

We dramatically improved their dev cycles with our design system

A well thought through design system can save companies time, cost and headaches as they build new features at the speed of light.

  • 210+ design elements
  • Colour palette of 13 colours & 26 Text Styles
snappr raw studio case study
snappr raw studio case study
snappr raw studio case study
snappr raw studio case study

Most recently we flew to S.F and ran a design sprint to help them launch an entire mobile experience

Since photographers are generally on the go, we gathered to ideate, workshop, design and launch an entire mobile experience. This was to help the company improve its customer’s retention rate.

snappr raw studio ux design sprint
snappr raw studio ux design sprint
snappr raw studio ux design sprint
snappr raw studio ux design sprint
snappr raw studio ux design sprint
snappr raw studio ux design sprint
TIMEFRAME
1 week intensive
2 weeks ongoing
DELIVERABLES
User Interface
User Experience
User Testing

Project summary

ENGAGEMENT
On-going
OUTCOMES
Launched LinkedIn Profile Photo Scanner
Optimised the funnel — Increased CR by 38%
Launched Snappr Dating — #5 Product of the Day on Product Hunt
Launched B2B platform for photographers — Increased CR by 30%

“If you're looking for someone who will challenge your UX/UI thinking and really cut to the core of what's important for users, they're your team. On top of that, they bring a level of enthusiasm to the craft that is energising for everyone who works with them. For us, their contributions have been invaluable and we can't wait to work with them again!”

— Matt Schiller
CEO of Snappr

4.8

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