Managing bills is something is really important yet no one wants to spend time doing it. The essence of the 1bill app is to provide convenience to the users when it comes to dealing with bills. So how can we put together great features into an app that can make things easy and generate benefits for the users while reaching the business goals?
Raw.Studio will redesign the whole 1bill app including its branding to bring to life a product that offers multiple features and delivers convenience and benefits to the user.
In order to set a strategy, we did a UX audit to find the weakness of the current app that has been developed and then propose some improvements. Interview the client to really understand the product and its innovative convenience features like automatic payment of bills and finding better bill rate deals.
At glance display what services 1bill can provide
Get the user to input as much information into the account so 1bill can provide more and better services
Create a fun aspect and generate engagement through gamification
By designing a simple yet engaging product we were able to create a bill management tool that helps users save money and time and on top of it, get rewards.
In order to provide the best service, 1bill needs the user to input as much information when signing up to the app. To encourage the user to do so, we implemented the strategy of rewarding the users by giving Qantas points every time they completed their profile.
As part of the engagement tactic, we created a series of badges to give users the generate a sense of accomplishment and status when they achieve some milestones. These badges always come with 1Bill points which makes these achievements tangible when these points are redeemed.
We want to make things easier to the user and that includes saving the user’s time. We analysed what type of information the bills usually show and the result is a simple card that summarises what’s more important on the bill so users don’t get distracted and frustrated with too much information. If needed, the user can always find more details when selecting a specific bill.
One of the great features of this app is the capability to quickly compare the rate the user is paying against other suppliers. We decided to display that to the user through a very simple and visual card that explores colour coding to communicate this information and trigger another great feature of the app which is the ability to show better rate deal in the market.
We decided to introduce a points system so every action the users take, they get rewarded with 1Bill Points. From completing the profile or paying a bill, the users will always get rewarded by 1bill with points and access to exclusive benefits and offers.