Listing since launch
Cox (a fortune 500 company) was determined to bring their Autotrader product offering from the US over to Australia. The team approached Raw.Studio to strategise, design and re-define the way Australians buy and sell cars. (Photo taken in Autotrader’s UK offices)
Raw.Studio proposed using a variety of tactical methods to better understand what customers really needed. This research would then play into the design of a completely new marketplace experience equipt with ad manager.
The sprint commenced with general desk research and drafting of proto-personas to help us better formulate our understandings. We then generated hypothesises and conducted the interviews which enable us to identify several key themes.
To differentiate ourselves from competitors, we avoided asking customers to pick a tiered package to list their car and to provide extensive personal/vehicle details from the get go; as they are obvious road-blockers in an experience.
The chances of a successful sale is highly dependant on the photos provided by the seller. After identify pain points regarding image upload we designed a feature that helped educate and guide users in taking high quality photos and uploading them seamlessly.
By creating helpful cues, user fiendly features and smart conversion tactics we were able to produce a product that solved users pain points and exceeded our clients strategic goals.
We designed this system to be a robust set of high quality ready-made UI components such as buttons, dialogs, icons and more.
I've worked with Raw.Studio on a couple of projects now and really value his skills and abilities. They are confident and capable offering exceptional product design work. They are quick in turning things around and very easy to collaborate with which makes working with the team seamless.
Senior Product Manager @ Autotrader
Take your company to the next level with world class user experience and interface designGet a free proposal