Website pushed to
Everdure by Heston Blumenthal combines the latest technology with design aesthetics to produce barbecue products like no others. Unfortunately, as their products continue to improve and modernise, their website has fallen a little behind, not truly reflecting the brand’s sleek and advanced values.
Everdure came to us hoping that we could advance their website, elevate the already established products, showcase their elaborate features and improve the overall customer experience.
Our approach to Evedure was a carefully devised concoction of a multitude of our services. First, we planned to do some research, which we hoped to gain some insights into. From there, we would devise a strategy with business and user goals in mind, fuelling our vision for the product in our UX and UI design phase. After getting the thumbs up from the clients, we would then progress into the development stage, working carefully with their internal team to produce the best possible outcome.
Conversion Rate Optimisation
Our primary goal in our short research time was to step into the shoes of a barbecue user. We discussed what they look for when purchasing a barbecue – whether in-store or browsing online, what information they expect to see and what they think of Everdure as a brand.
We observed the users as they interacted with the current Everdure website, navigating their way through searching for a product and adding it to their cart. We listened to any comments made and how they would envision an improved version of the flow and uncovered three main insights.
Reviews are an essential feature for ecommerce sites. Not only do they improve SEO, but they appeal to the audience as it shows that the brand is transparent. This is something Everdure doesn’t have as of yet – and we have decided to implement it.
Barbecues are a serious investment. If you don’t get one suitable, it can be a very expensive mistake. Our users do their research before making purchases, gathering as much informations as possible. The more infos and pictures, the better.
Interviewees deemed Everdure as a brand to be ‘sophisticated,’ ‘high-end’ and even ‘the apple of barbecues.’ However, when they used the actual site, they were quite shocked to see the overwhelming, cluttered designs that lacked modernity.
Keeping our branding guidelines in mind generated in our initial client meeting, we began working on some wireframes that aimed to tick the customers’ boxes.
We grabbed our wireframes and moved on into the high fidelity stage. Our vision was to create a user friendly interface that gave customers exactly what they needed whilst also reflecting the brand’s style and values.