Loopit

Netflix for car rentals with Loopit

Client rating

5/5

Dealerships

500+

Time to complete

4 weeks

The Challenge

Loopit is taking on the challenge of creating a SaaS model to revolutionise the car subscription industry. Their growing network of over 500 dealerships requires powerful tools for sales reps and customers. Creating a cutting edge car subscription rental product will require highly considered UX and Service design.

The Proposal

Our priority was to create a polished user experience for salespeople and their customers. Design can either build confidence or lose it. Because Blinker would need to communicate professionalism and trust with both end-users and customers.

Strategic

Project Management
Offshore Stakeholder Mgmt
Project Planning
Workshop Facilitation
Close developer collaboration

Deliverables

Design System
Wireframes
User Interfaces
Prototypes
Responsive Web Design

Platforms

Web

Product Strategy

Market/User Research

UI Design

UX Design

Design Workshop

Product Strategy & Research

5 Step plan to success

In addition to being a consumer product Loopit is also aimed at dealership salespeople. Considering the broad scope of the project we broke down initiatives into 5 steps:

Detailed audit of existing platform
Identify tactical improvements and high-level strateges
Design thinking workshops with key skateholders
Map out the service for salespeople to convert customers
Design platform for salespeople and customers

Design Systems

Loopit’s design system comprised of components that make navigation easy and foolproof. We made fonts large and legible for consumers of all ages. Reusing elements of their existing colour palette would help speed up development cycles.

UX UI Design

Empowering sales reps with seamless upselling

On average 30% of revenue can come from upselling. Pricing strategy and pricing clarity was a key objective for us. Our goal was to empower the customer to have complete clarity over how much they were spending while offering sales people the tools to easily promote up sells.

The result

Great team – collaborative, experienced and capable of operating with lean principles. I’ve used them twice now and their work is Amazing with a capital A.

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