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Loopit is taking on the challenge of creating a SaaS model to revolutionise the car subscription industry. Their growing network of over 500 dealerships requires powerful tools for sales reps and customers. Creating a cutting edge car subscription rental product will require highly considered UX and Service design.
Our priority was to create a polished user experience for salespeople and their customers. Design can either build confidence or lose it. Because Blinker would need to communicate professionalism and trust with both end-users and customers.
In addition to being a consumer product Loopit is also aimed at dealership salespeople. Considering the broad scope of the project we broke down initiatives into 5 steps:
Detailed audit of existing platform
Identify tactical improvements and high-level strateges
Design thinking workshops with key skateholders
Map out the service for salespeople to convert customers
Design platform for salespeople and customers
Loopit’s design system comprised of components that make navigation easy and foolproof. We made fonts large and legible for consumers of all ages. Reusing elements of their existing colour palette would help speed up development cycles.
On average 30% of revenue can come from upselling. Pricing strategy and pricing clarity was a key objective for us. Our goal was to empower the customer to have complete clarity over how much they were spending while offering sales people the tools to easily promote up sells.
Great team – collaborative, experienced and capable of operating with lean principles. I’ve used them twice now and their work is Amazing with a capital A.Read the full story →
CTO at Loopit
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