Loopit

Netflix for car rentals with Loopit

Client rating

5/5

Dealerships

500+

Time to complete

4 weeks

The Challenge

Loopit is taking on the challenge of creating a SaaS model to revolutionise the car subscription industry. Their growing network of over 500 dealerships requires powerful tools for sales reps and customers. Creating a cutting edge car subscription rental product will require highly considered UX and Service design.

Loopit rebrand blinker

The Proposal

Our priority was to create a polished user experience for salespeople and their customers. Design can either build confidence or lose it. Because Blinker would need to communicate professionalism and trust with both end-users and customers.

Strategic
  • Project Management
  • Offshore Stakeholder Mgmt
  • Project Planning
  • Workshop Facilitation
  • Close developer collaboration
Deliverables
  • Design System
  • Wireframes
  • User Interfaces
  • Prototypes
  • Responsive Web Design
Platforms
Web
ServicesProduct Strategy at Raw.Studio

Product Strategy

ServicesMarket/User Research at Raw.Studio

Market/User Research

ServicesUI Design at Raw.Studio

UI Design

ServicesUX Design at Raw.Studio

UX Design

ServicesDesign Workshop at Raw.Studio

Design Workshop

Services Product Strategy at Raw.Studio

Product Strategy & Research

5 Step plan to success

In addition to being a consumer product Loopit is also aimed at dealership salespeople. Considering the broad scope of the project we broke down initiatives into 5 steps:

  • Detailed audit of existing platform

  • Identify tactical improvements and high-level strateges

  • Design thinking workshops with key skateholders

  • Map out the service for salespeople to convert customers

  • Design platform for salespeople and customers

Loopit UI Design
Services UI Design at Raw.Studio

Design Systems

Loopit’s design system comprised of components that make navigation easy and foolproof. We made fonts large and legible for consumers of all ages. Reusing elements of their existing colour palette would help speed up development cycles.

Blinker Dashboard Preview
Blinker Color Palette Preview
Loopit Design System
Loopit Design System
Loopit Design System
Loopit Design System
Services UX Design at Raw.Studio

UX UI Design

Empowering sales reps with seamless upselling

On average 30% of revenue can come from upselling. Pricing strategy and pricing clarity was a key objective for us. Our goal was to empower the customer to have complete clarity over how much they were spending while offering sales people the tools to easily promote up sells.

- Raw.Studio
- Raw.Studio
- Raw.Studio

The result

Great team – collaborative, experienced and capable of operating with lean principles. I’ve used them twice now and their work is Amazing with a capital A.

Read the full story →
Jeremy Gupta Loopit

Jeremy Gupta

CTO at Loopit


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