Maqro

Investment platform set for success

Screen designed

1000+

Completed in

12 weeks

Development

Headless CMS

The Challenge

Maqro‘s vision is to revolutionise the way we approach investing. Traditionally, to be successful, investors would have to spend a lot of time on research & analysis and trying out different stocks, which often leads to loss.

 

We aimed to create a brand & product experience that takes a new approach to investing. Maqro’s product offers the tools needed to save time on research and make investments set for success.

 

Check the final result: Go to Maqro website

image showing some iphone screen with maqro design

The Proposal

Our aim was to create a new brand identity that reflects Maqro’s vision, a marketing website that communicates their products and the value they bring to their users. And lastly, a revolutionary app that will take the investment game to a new level.

Strategic
  • Competitor Analysis
  • User Interviews
  • Branding workshop
  • UX Design
  • Project Management
  • Web development
Deliverables
  • Brand identity
  • Brand Guidelines
  • Design System
  • Wireframes
  • User Interfaces
  • Prototypes
  • Responsive Web Design
  • Native App Design
Platforms
Web iOS Android
ServicesProduct Strategy at Raw.Studio

Product Strategy

ServicesMarket/User Research at Raw.Studio

Market/User Research

ServicesUI Design at Raw.Studio

UI Design

ServicesUX Design at Raw.Studio

UX Design

ServicesBranding at Raw.Studio

Branding

ServicesDesign Workshop at Raw.Studio

Design Workshop

ServicesWeb Development at Raw.Studio

Web Development

ServicesConversion Rate Optimisation at Raw.Studio

Conversion Rate Optimisation

Services Product Strategy at Raw.Studio

Setting the foundation

Research & strategy

In order to set a strategy, we carried out a branding workshop followed by an extensive research phase. These practices let us tap into investing world and understand Maqro’s role in a user’s journey.

 

The insights gained from these steps were crucial in forming the brand and product strategy. This determined how we were going to bring Maqro’s brand to life and create a functional product that would change the investment world.

  • Interviews with 9 investors & 2 internal employees

  • Competitors analysis

  • Journey mapping

  • Personas creation

  • UX Audit

  • Short & long term strategies

Image showing the research pieces of Maqro
Services Branding at Raw.Studio

Brand renovation

Giving the brand a new face

It was important that we referenced Maqro’s existing brand but give it a modern twist to ensure that existing customers still feel connected and that their brand story is not lost.

Conceptualising logotype

The conceptual piece of Maqro’s logomarks is the three puzzle pieces – from small to large. These reflect the company’s evolution. From beginner to pro, there’s a piece for every type of investor.

One brand – multiple products

Maqro’s brand needed a makeover and an extension to it’s sub-brands. The new identity had to emphasise the company’s trustworthiness while appealing as modern and innovative. We aimed to balance approachability and professionalism in a single identity that’s cohesively applied to Maqro’s main & sub-brands.

 

We’ve designed a total of 5 logotypes. Each logo-mark can be easily associated with the rest of the logo family.

Image showing the different logos of Maqro brand
image showing the different sketches
Image showing the brand guideline of Maqro
Services Conversion Rate Optimisation at Raw.Studio

Telling Maqro’s story

Marketing website

The marketing website is crucial to the brand’s strategy as it is the face of the company. It is the starting point of the brand forming a relationship with the user. The brand refresh assisted with creating this relationship by communicating the brand’s story, values and range of products, which will ultimately influence whether they will become a customer.

image showcasing the website design of Maqro
image showcasign the mobile screens of the app

Bringing brand identity to life

The website design step was a particularly exciting process as we got to show off all of the sub-brands within one space. Having a multi-brand can be tricky as each individual brand has to speak to the rest while maintaining its character. At Raw, we take a tailored approach to each client and ensure we deliver above expectations.

Website Slide 01 - Raw.Studio
Website Slide 02 - Raw.Studio
Website Slide 03 - Raw.Studio
Website Slide 04 - Raw.Studio
Services UI Design at Raw.Studio

Disrupting investing world

Investing can be a trial and error game for less experienced investors. Maqro’s product aimed to eliminate the uncertainty out of the investment process and let users make decisions set for success. The main challenge we had to face was bringing immense functionality of the product into a small scale of a mobile screen, ensuring the interface was very easy to understand and use.

Personalisation through onboarding

One of Maqro’s great values is to treat their customers with care, finding an individual approach to each. This means the application needs to have a tailored approach to each user.

We created an engaging onboarding to identify customers’ goals and investment strategies. This initial step fuels the rest of their personalised journey.

onboarding screens of the maqro app

Watchlist – reimagined

Maqro introduced a new way to watch stock’s performance. The investment app allows its users to create multiple demo portfolios. This incredible feature enables users to see what could happen if they invested in certain stocks without losing any money.

app wishlist screens

Functional dashboard

One of our challenges was fitting the functionality of a complex desktop product into a much reduced mobile space. We went through various iterations to find the perfect solution, where users can easily access all of the dashboard features on one screen.

app dashboard iteration


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