Strategising patient-practitioner interaction - Health Tech UX

Vital.ly had a strong brand identity that needed to be expanded across their products and marketing collaterals. We developed and built on their existing visual language, creating a series of illustrations and applying a systematic use of colour and typeface.

Whilst Vital.ly had a lot to offer, we wanted to avoid confusion and increase engagement by presenting marketing information in digestible ways.

Using a simple and well-structured information blocks across their website, users are presented with more comfortable way of viewing information.

We created a streamlined design system for Vital.ly, ensuring efficiency and consistency throughout their products.

We developed the system since the early stages of the project, and let it evolve and improve over time by being agile with each design sprint.

Patient management is at the core of vital.ly product. Through user interview and tests, we reduced the users’ learning curve, making the new product accessible.

Our final outcome is an effective solution for practitioners which kept them coming back.

Vital.ly practitioners needed a way to track patients’ prescriptions. Certain ingredients can negatively interact with one another. We created an automated tracking system to prevent human error and avoid negative ingredient interactions.

A reward system was designed to increase customer engagement and retention. Returning customers not only received benefits, but the business was also able to retain and increase customer loyalty. Multiple research and strategy sessions were held to find the most effective solution.