1Question
Timeframe
Mar - Apr 21
Raised
$1.94M
Featured on
7news
1Question is an AI-fuelled application that allows for seamless, consolidated learning moments that can be integrated into your child’s daily online activity. When a child goes to open an app, they will be asked to answer some mathematical questions before they can go on with their screen time – whether that be a game or social media.
After having our first catch up with the team at 1Question, we set about creating a tailored approach to their product. The idea was there, and the start of a design too – so we took it upon ourselves to plan a high fidelity parent and child application – that would exceed expectations and get them the investment they deserved.
Product Strategy
UI Design
UX Design
Branding
Design Workshop
Conversion Rate Optimisation
Gamification is an excellent tool to give your app an addictive and exciting edge. It is particularly good when working for a younger audience in order to keep them engaged in a task that they may not initially be too excited about.
Showing your user that progress has been creates a sense of accomplishment, and can encourage people to continue using the product in order to continue their progression.
Providing some form of reward – in this case badges or certificates, is a simple et effective way to ignite an exciting sense of accomplishment and achievement to the individual.
Promoted / demotion can ignite emotion. Being promoted encourages the user to continue excelling, and being demoted encourages hard work to get back to the level they were at.
Before delving into the screens, our designers set out to create a bit of a framework, setting the foundations for our high fidelity prototypes.
We kept this approach going throughout both the parent and child app, utilising our gamification aspects to draw interest and excitement into the concept of mandatory mathematical questions.
We utilised our gamified approach when designing our question screens. We kept things simple, with large, clear buttons and a little bit of fun with our monster characters. When a child goes well, there is an encouraging “Excellent!” overlay, and rewards following if applicable.
We kept this approach going throughout both the parent and child app, utilising our gamification aspects to draw interest and excitement into the concept of mandatory mathematical questions.
Shared success – It allows for the adult to be able to track and celebrate their child’s learning successes with ease.
Badges and Awards – To encourage the user to continue to learn and grow through the 1Question app.
We implemented a level-based system for the different mathematical skillsets in order to measure the child’s success and areas for improvement.
Statistics + Data Visualisation
Similarly to shared successes, this data visualisation adds to the product’s informative aspect, so you’re always kept in the loop.
We were able to successfully create an extensive design system for our clients in a short period of time.
Issac speaking about 1Question on Startup daily
Great designs! Project completed on time & on budget. Looking forward to the next project.
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Anne
1Question
A refined platform for a sophisticated brand
Deliverables
A leader in the utility connection game
Deliverables
