Branding

Branding Articles & Guides | Raw Studio

Brand strategy, identity and positioning, written for founders. How to build a brand that holds up as the company grows, and what to fix when it does not.

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Hand-drawn typography details frame the article title about logos and wordmarks

Branding

October 16, 2026

Logo vs. Wordmark for Founders: Font Matters More Than Case

Choose a wordmark, symbol or combination mark around your brand name, audience and real uses. Learn why consistent typography matters and test your identity at small sizes and across backgrounds.

Philippe Hong

Branding

October 14, 2026

Brand Identity System: 8 Parts That Work Beyond the Logo

Build a brand identity system that connects eight visual and verbal elements. Learn how research, clear guidelines, accessibility checks, and governance keep every touchpoint consistent.

Philippe Hong

Branding

October 12, 2026

Brand Tone of Voice: Real Copy and 4 Dimensions for Marketers

Define a consistent brand voice, then adapt tone to the reader and context. Use a four-dimension workshop framework, illustrative copy, user testing, and clear governance to guide your team.

Philippe Hong

Branding

October 9, 2026

Practitioner led rebranding for Australian brands: ASIC, IP & SEO plan

Plan an Australian rebrand from strategy and naming to ASIC, trade mark checks, employee rollout, and SEO migration, with clear owners and post-launch measurement.

Philippe Hong

Branding

October 3, 2026

Build, Test, and Enforce Brand Messaging in 6 Steps

Build brand messaging your team can use and customers can understand. Follow six steps to research, draft, test, and govern clear positioning, proof-backed message pillars, and consistent copy.

Philippe Hong

Branding

October 2, 2026

Ship a Testable Brand Strategy in 8 Weeks for Australian Founders

Build a testable brand in eight weeks. This practical roadmap helps Australian founders validate positioning, sharpen messaging, create essential assets, and keep the brand consistent as the team grows.

Philippe Hong