What we've learned building 70+ products.

Fix These 6 WCAG 2.2 Checklist Items First (Downloadable Test Steps)

Build accessibility into every sprint with this WCAG 2.2 checklist covering key requirements, practical fixes, manual testing, and ongoing checks for inclusive digital experiences.

Philippe Hong

Opportunity Solution Tree: One Outcome Map Teams Update Weekly

Learn how an Opportunity Solution Tree (OST) helps product teams connect measurable business outcomes to customer needs, potential solutions, and rapid experiments. This practical guide explains how to build, prioritize, test, and continuously update an OST using real customer evidence, turning product decisions into a clear, collaborative, and evidence-driven discovery process.

Philippe Hong

Website Redesign Process That Protects Rankings and Meets WCAG 2.2 AA

A website redesign is a phased, measurable program: discovery, strategy, design, content, build, test, launch, and optimize, in that order.

Philippe Hong

4 Hour Template First Brand Workshop Agenda That Delivers Decisions

The minimum viable output should be a clear positioning statement, three core values, two personas, and three action items with owners and dates.

Philippe Hong

5 Quick Checks to Fix Data Table UX for Enterprise Teams

Designing a great data table starts with understanding what users actually need to do with the information. Whether they are searching for records, comparing values, editing details, or performing bulk actions, every element from column order and filtering to responsiveness and accessibility should support that primary task. By using clear identifiers, visible controls, semantic markup, and realistic testing with messy data and edge cases, teams can build tables that are easier to navigate, more reliable, and genuinely useful in everyday workflows.

Philippe Hong

CMS Migration Checklist for Migration Owners: Redirect Map First

Philippe Hong

Generate 60–120 Name Ideas: A Practitioner's Brand Naming Process

Philippe Hong

Fix Findability Fast: 5 Step Website Information Architecture Workflow

Philippe Hong

4 Design Patterns That Lift B2B SaaS Website Conversion

Philippe Hong

1 Hero Metric, 4–6 KPIs: SaaS Dashboard Design for Designers and PMs

Philippe Hong

One Page Web App Security Checklist for Product Teams

Philippe Hong

Conversion Rate Optimization: Diagnose Your Top Page in 30–90 Days

Philippe Hong