learn

What we've learned building 70+ products.

Practical articles on UX, UI, branding and user research from our Sydney design team. Frameworks, teardowns and guides drawn from the products we have shipped.

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Branding

October 3, 2026

Build, Test, and Enforce Brand Messaging in 6 Steps

Build brand messaging your team can use and customers can understand. Follow six steps to research, draft, test, and govern clear positioning, proof-backed message pillars, and consistent copy.

Philippe Hong

Branding

October 2, 2026

Ship a Testable Brand Strategy in 8 Weeks for Australian Founders

Build a testable brand in eight weeks. This practical roadmap helps Australian founders validate positioning, sharpen messaging, create essential assets, and keep the brand consistent as the team grows.

Philippe Hong

Decorative onboarding flow design checklist title card

October 1, 2026

6 Step Onboarding Flow Design Checklist for PMs and Designers

Help new users reach their first moment of value with a six-step onboarding checklist. Simplify setup, reveal complexity gradually, and test each step using activation and time-to-value metrics.

Philippe Hong

Decorative landing page optimization title card

September 30, 2026

Privacy Aware, Testing First Landing Page Optimization for Australia

Turn landing page guesswork into a clear testing plan. Fix intent, mobile speed, and form friction, then use a 30/60/90-day roadmap to improve conversions with privacy-aware design for Australian audiences.

Philippe Hong

Decorative conversion copywriting title card

September 29, 2026

10 Research Backed Conversion Copywriting Techniques You Can Test

Turn vague headlines, generic CTAs, and confusing microcopy into clearer customer actions. Explore ten conversion copywriting techniques, practical examples, and a workflow for testing what works.

Philippe Hong

September 28, 2026

Ship 5 Privacy Policy UX Fixes in One Sprint for Designers & PMs

Make your privacy policy easier to understand in one sprint. Improve summaries, navigation, consent controls, readability, and testing with practical fixes for designers and product managers.

Philippe Hong

Decorative Voice of Customer roadmap title card

September 27, 2026

90/180/365 Voice of Customer Program Roadmap for Australia

Build a Voice of Customer program with a 90/180/365-day roadmap. Start with one pilot journey, connect feedback across channels, assign owners, and link improvements to retention and revenue.

Philippe Hong

September 26, 2026

Fix These 6 WCAG 2.2 Checklist Items First (Downloadable Test Steps)

Build accessibility into every sprint with this WCAG 2.2 checklist covering key requirements, practical fixes, manual testing, and ongoing checks for inclusive digital experiences.

Philippe Hong

Process

September 25, 2026

Opportunity Solution Tree: One Outcome Map Teams Update Weekly

Turn product discovery into a clear, evidence-driven process with an Opportunity Solution Tree that links business goals, customer needs, solutions, and rapid experiments.

Philippe Hong

September 24, 2026

Website Redesign Process That Protects Rankings and Meets WCAG 2.2 AA

A step by step website redesign that preserves SEO, meets WCAG 2.2 AA, and runs a 30 day post launch monitoring sprint. Includes Raw Studio options and...

Philippe Hong